The Panther Group of companies
The Panther Group uses customer and prospect data to design contact strategies that allow clients to exceed their business goals. Panther invests in understanding clients’ business objectives, designing and delivering intelligent solutions that provide measurable gains over the short and long term. In addition to RXP, the Panther Group comprises the following brands:
Pell & Bales
The core services of Pell & Bales include outbound and inbound telemarketing, data management and fulfilment. What makes them unique is their track record in managing and mining customer data. They routinely create sophisticated data segmentation strategies to drive optimum results for clients, and enhance their databases through in-call data capture and list cleaning during each project.
Central to the Pell & Bales brand is the constant drive to add value and insight to their clients' business. The goal is to achieve better results, campaign by campaign, year on year. These added value services involve researching supporter and customer attitudes, analysing transactional data to create predicative response models, working on creative messaging and conversational style, and planning the most effective positioning of telephone contact within the overall marketing and communications strategy.
The market segment focus of Pell & Bales is the Charity sector. 50% of their clients have worked with Pell & Bales for five years or more. Their active client list includes many of the UK's leading not for profit organisations such as ActionAid, Barnardo's, British Heart Foundation, British Red Cross, Cancer Research UK, Christian Aid, Macmillan,
NSPCC, Oxfam, RNIB, Save The Children, UNICEF and WWF UK.
SpokenFor
SpokenFor is a newly created 220 seat operational call centre based in Brighton. The company brings together a team of experienced industry professionals who have worked with many of the UK’s largest blue chip organisations and household names. The SpokenFor operation offers a comprehensive range of outsourced contact centre and data modelling services for the commercial sector.
Supporter Insight
Supporter Insight is a recently established data analytics business focused on the charity sector that helps clients to understand their supporters better, in terms of their attitudes towards donations - whether that is via street collectors, supporters of retail outlets or those who participate and contribute through organised events.
Having this insight means that clients really understand their supporter base which enables a more targeted message. This helps ensure the every contact - across all media - is clearly aimed at the individual so they feel you have a message that is relevant to them.
If you are interested in knowing more about how any of the Panther Group companies can help your organisation then please Contact Us.




