Customer Experience in Sport
Most professional sports clubs need to protect and grow the revenues that they gain from their supporters. Whilst the loyalty of fans in following the fortunes of their club is never in doubt, those supporters do have a choice in how they spend their disposable income. Clubs now find themselves competing with many other consumer markets for their share of the supporters income. A fan can now easily watch the match 'down the pub' live on TV rather than coming to the ground.
The RXP Spectator Sport White Paper explains how forward thinking clubs such as Arsenal FC and Reading FC manage these supporter relations – treating their fans as customers and providing an excellent Customer Service..
The white paper positions how your club could use a Customer Experience audit as the ideal place to understand what you already do well and where your gaps are from a Customer Service perspective.
